Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies
Today, so many businesses make use of digital marketing. However, print media marketing is also effective.
Even if print media is old it is still effective. You can still see a lot of print media all over the world, for example billboards. A lot of companies do not want to use print media strategies.
You will see digital marketing in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing can reach a lot of people and is very flexible.
Print marketing make use of physical print media such as billboards, direct mail, newspapers, posters and magazines. You can choose where you will put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. Statistic show both strategies has its benefits.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your customers will be able to see print media marketing and then becomes a digital media marketing. You can consult a commercial printing company.
B. Custom URL’s
Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can use social media site and combine it with a print advertising campaign.
Another way you can advertise web pages is through print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing that has graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are very effective and it must be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to hire the right commercial printing company. Before choosing a company you need to conduct a thorough research first. Make sure that you can trust the company.
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