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Marketing organizations historically have been populated by generalists, however notably with the rise of social and digital marketing, a profusion of latest specialist roles—similar to digital privateness analysts and native-content editors—are rising.
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Some authors cite an extra P – Packaging – this is thought by many to be a part of Product, but in sure markets (Japan, China for example) and with sure merchandise (perfume, cosmetics) the packaging of a product has a higher significance – maybe even than the product itself.
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