Info and communications technologies ( ICT ) can be utilized to support many of your business activities, from inner enterprise programs to business communications to digital commerce. College students will develop a advertising plan and built-in advertising communications (IMC) plan based on a case research, which will probably be assessed on college students’ application of promoting terminology and processes and within the professionalism of their work.
By means of tasks, role-play, firm field trips, overseas industrial visits, business simulations and a 16-week internship programme, you can be working with trade veterans and gaining real-world working expertise even earlier than commencement.
In addition to the 4 Ps” of promoting—product, worth, place, and promotion—students will be launched to how entrepreneurs create buyer-pushed advertising and marketing strategies primarily based on their analysis and understanding of the advertising and marketing atmosphere and clients.
An example of that is Traverse Traveler Mealtickets & Unusual Concepts, a small business serving guests to Traverse Metropolis, Michigan, created its personal mobile app to make it easy for purchasers to get entry to low cost coupons and information utilizing an iPhone.
By way of the combination of enterprise and IT research, this program is designed to supply ethically and socially responsible professionals who can draw on technical and management capabilities, effective communication skills, revolutionary skilled practices, and strategic and organisational abilities.