Major Considerations for Pharmaceutical Branding
More and more pharmaceutical companies now begin to realize the power and importance of brands. So how are companies to brand their products to put them ahead of the competition? A well-chosen name is a great start. A good name can raise the value of a brand while a bad one can bring disaster to the product.
This is the reason marketing teams are now allotting more and more resources for getting the name of their pharmaceutical product right. The Cordran tape price may be expensive without insurance as some people say, yet it is still a popular product, and it could be partly because of its well-chosen name. Naming a drug though is not the same as naming an electronic product. The processes involved are different. In any case, if the product will be sold internationally, the name should be easy to translate.
The second most crucial part of pharmaceutical branding is the logo design of the product. The logo should be in line with the target market when it comes to font and colors. A good pharmaceutical logo design can make a huge impact on the consumers.
Take, for example, Cordran tape (flurandrenolide). Its logo is very simple yet memorable. That’s why regardless of the Cordran tape price, it remains popular.
Packaging comes third on our list of top branding considerations. Like the brand name, the packaging should also stand out. The idea is to catch attention and make the product interesting to buyers.
Branding also involves a psychological aspect. In fact, you may surmise from your day-to-day experiences that branding is actually essentially psychological. For instance, if a pill is too large and looks rather difficult to swallow, a dark-colored coating will can make it appear smaller and thus easier to deal with. If you have observed, medicines with high toxicity levels are never colored red because according to studies, “hot” colors leave a subliminal message of threat. Any drug’s appearance may make no impact on other factors such as the price of the product, but it usually does affect consumer experience. People may view the Cordran tape price differently, but one thing’s the same – the brand is obviously successful.
Pharmaceutical branding considerably depends on marketing and promotional materials too. Pediatric pharmaceutical products must have bright-colored cut outs and packaging to make them attractive to children.
Pharmaceutical companies are not at all new to branding logo design – they’ve even been doing it for years! They have been giving away free drug samples to doctors, and even free folders, pens, notepads, and scientific models of the heart, liver, kidney and other vital organs. As promotional products, all these proudly bear the name of the company they represent. The Cordran tape price translates to nothing for the doctors who receive free samples, which only reinforces promotion for the product.
Pharmaceutical branding goes on even farther beyond. They have now added the Internet to their technique. As part of their practice, some doctors now have websites of their own. Even if the doctor doesn’t often use a site, they recognize it is there for future reference or if a patient asks a question that he or she couldn’t answer. Patients are often concerned about pricing, so for example, if they wanted to know the Cordran tape price, they may not find it right on the doctor’s website. But the site can take them to another site that publishes pharmaceutical product prices.